# Analytics

Harness currently offers basic analytics & tracking of data and will continue to add more tracking metrics in the future.

### Harness Fundraising Pages <a href="#harness-fundraising-pages" id="harness-fundraising-pages"></a>

We offer tracking & analytics of data of activity that takes place within your Harness fundraising pages via Google Analytics & Facebook Pixel.

We do not currently collect information or offer data analytics on activity pre or post Harness fundraising pages (ex: if donor's accessed your Harness fundraising page via a keyword/email/social media solicitation).

[Harness + Google Analytics](https://blog.harnessgiving.com/feature-requests-backend/2019/10/18/google-analytics-tracking?d_utk=24a53bf1-770f-45fa-a01d-4f7c21903dd0) ([Google Analytics Basics](https://www.paperstreet.com/blog/how-to-setup-and-install-google-analytics-on-your-website/))

Harness + Facebook Pixel ([Facebook Pixel Basics](https://www.facebook.com/business/help/952192354843755?id=1205376682832142))

### Harness Keyword (Text-to-Give) <a href="#harness-keyword-text-to-give" id="harness-keyword-text-to-give"></a>

**Basic** (ex: # of donors who text the keyword)\
Available: Now (via request to CS)\
Notes:

* Harness can report the number of people who have text in your keyword.
* We are unable to report any contact information associated with those people (name/phone #) or where/how those donors accessed your keyword information.
* This # of text-ins resets whenever a change is made to the keyword (including keyword content/link).

\
**Advanced** (ex: conversion rate)\
Available: Fall 2020


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