What data does Harness track?

Harness currently offers basic analytics & tracking of data and will continue to add more tracking metrics in the future.

Harness Fundraising Pages

We offer tracking & analytics of data of activity that takes place within your Harness fundraising pages via Google Analytics & Facebook Pixel.

We do not currently collect information or offer data analytics on activity pre or post Harness fundraising pages (ex: if donor's accessed your Harness fundraising page via a keyword/email/social media solicitation).

Harness + Google Analytics (Google Analytics Basics)

Harness + Facebook Pixel (Facebook Pixel Basics)

Harness Keyword (Text-to-Give)

Basic (ex: # of donors who text the keyword) Available: Now (via request to CS) Notes:

  • Harness can report the number of people who have text in your keyword.

  • We are unable to report any contact information associated with those people (name/phone #) or where/how those donors accessed your keyword information.

  • This # of text-ins resets whenever a change is made to the keyword (including keyword content/link).

Advanced (ex: conversion rate) Available: Fall 2020

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