# Subscription Philanthropy

## **Welcome 👋 to** Harness

We're going to share lots of knowledge and advice on how to become a Harness pro. Whether you have a ton of experience to date, or you're just starting out, we've included lots of best practice tips to make sure there's something for all experience levels.

**Donors have changed.** They have a new set of expectations. They want outcomes, not ownership. Customization, not generalization. Constant improvement, not planned obsolescence. They expect a real-time experience with immediate gratification.

**Subscription Philanthropy** gives donors what they crave. It focuses on retaining existing donors, monitoring engagement, recurring revenue, and finding new ways to deliver the ongoing value to your donors that builds long-term loyalty.

Welcome to the new, exciting world of [Subscription Philanthropy.](https://harnessgiving.com)

![Us doing the happy dance 👯](https://media2.giphy.com/media/26BGP98lm74FJgfNS/giphy.gif?cid=ecf05e47e12b46525e114c3337570b8721d8e1c2163ccbaf\&rid=giphy.gif)


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```
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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
