# Merge Tags Guide

Merge Tags Personalize your message for each recipient by customizing the message to each individual with things like their Name, Last Donation Amount, Last Donation Time, etc.

## What Merge Tags do you offer?

We provide two types of Merge Tags to help you personalize your messages.

### **BASIC Merge Tags**

Use [\[first\_name\]](http://harness.online/messages-new-message-newest.html#) to add the recipient's **First Name**

Use [\[last\_name\]](http://harness.online/messages-new-message-newest.html#) to add the recipient's **Last Name**

Use [\[organization\_name\]](http://harness.online/messages-new-message-newest.html#) to add your **Organization's Name**

### **ADVANCED Merge Tags**

[\[last\_donation\_amount\]](http://harness.online/messages-new-message-newest.html#) to add the **Amount of Last Donation**

[\[last\_donation\_time\]](http://harness.online/messages-new-message-newest.html#) to add the **Date/Time of Last Donation**

## **Why use Merge Tags?**

Using Merge Tags allows you to send text message announcements to multiple individuals while still keeping a "personal" feel by adding the supporters' name!

For example, if you had two supporters, Matt & Jordan, you could send a message with "Hi \[first\_name], thanks for supporting our cause".  This would automatically fill in the first name for each individual when they receive the message (i.e. "Thanks Matt....)

![](https://downloads.intercomcdn.com/i/o/144601169/3d7fd04c9681881af04e5fa3/merge_tags.PNG)


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